• COMPANY LAW
  • HUMAN RIGHTS LAW
  • EMPLOYMENT LAW
  • CORPORATE GORVENANCE
  • FAMILY LAW
  • Thursday 29 September 2016

    ANALYSIS OF THE CASES OF RICHARD V TIME INC, SIEDEL V TELUS COMMUNICATION INC AND RICHARDSON V LRC PRODUCTS LIMITED IN RELATION TO KENYA CONSUMER PROTECTION LAW



     .                   INTRODUCTION

    There are various definitions of who a consumer is. One such definition is provided in the section 2(1) of the Kenya Consumer Protection Act.[1]
    According to the Act “consumer” means:
    (a) a person to whom particular goods or services are marketed in the ordinary course of the supplier’s business;
    (b) a person who has entered into a transaction with a supplier in the ordinary course of the supplier’s business, unless the transaction is exempt from the application of this Act;
    (c) a user of particular goods or a recipient or beneficiary of particular services, irrespective of whether that user, recipient or beneficiary was a party to a transaction concerning the supply of those particular goods and services; and
    (d) a franchisee in terms of a franchise agreement, to the extent applicable in terms of this Act;
    Consumer is also defined as person who buys goods or services for personal, family, or household use, with no intention of resale.[2]
    David Oughton and John Lowry in consumer law[3] expounded the term consumer to include any user of goods or services supplied by another, with the result that a construction company purchasing building materials for use in the construction of a housing estate would be acting as a consumer.
    Consumer protection can be defined to mean a group of laws and organizations designed to ensure the rights of consumers and enhancing fair trade competition and giving all the information regarding the goods and services.[4]
    Consumer protection is also defined as all measures that serve to protect the consumer’s interest in goods and services.[5]
    Article 46(2) of the constitution provides that parliament shall enact legislation to provide for consumer protection and for fair, honest and decent advertising. This being the supreme law of the land it gives the much needed authority or power and grounds on which consumer protection is founded.
    It is defined as an economic and social dogma that promotes social and economic acquirement of goods and services above and beyond your basic needs and in greater amounts. Consumerism is the promotion of the consumer’s interests or alternatively the theory that an increasing consumption of goods is economically desirable.[6]
    There are various consumer protection regimes that exist globally, including, but not limited to, strict liability under statute, common law product liability and protection under contract law. Protection under contract laws is governed by breach of contract. If goods supplied do not match production description, then the consumer is entitled to sue for breach of contract.
    Under common law consumer protection is covered under the tort of product liability which is a facet of the law of negligence. A manufacturer is liable in tort of then he is negligent in supplied defective products that cause harm to an individual.[7] But find liability here is difficult given that the consumer has to proof duty of care, breach of the duty, causation and injury to the consumer.
    With modern trends witnessed in consumerism, countries are coming up with specific laws to regulations to govern in consumer protection. Some of the laws include the Consumer Protection Act, 1987 of the UK, the Consumer Protection Act of Canada, and the Consumer protection Act of Kenya.[8] A general trend of this consumer protection regime is that it provides for strict liability tort for product liability. For example, in the case of Abouzaid v Mother Care (UK) ltd[9], while assembling a pram, an elastic strap snapped out of the claimants hand and he was struck in the eye by the buckle. The Court of Appeal held that the injury was caused by a defect in the product because they could have done more to avoid such injuries. This is a perfect illustration of strict liability under UK consumer protection regime.
    However, this principle is not absolute such that in a situation where the risk of a product is known courts have held that there can be no defect in the product if the risk occurs. This is demonstrated in Richardson LRC Products Ltd 2000[10]where a condom was held not to be defective even though the woman became pregnant because there is always a risk of this happening.
    Globally there has been increase in the number of consumer protection litigations in the recent past. They include Toyota Faulty Airbags Litigation, which has been one of the largest consumer protection class-action settlements ever against the Japanese auto parts supplier Takata Corp. and Honda Motor Co. regarding installation of faulty air bag inflators in millions of vehicles in the United States. The complaint that was filed in federal court in Los Angeles by Hagens Berman SobolShapiro, sought class-action status and claimed Takata cut corners to build cheaper air bags and that Honda purchased the parts to slice its manufacturing expenses. The law suit sought to collect economic damages for vehicle owners, including reimbursement for the decline in value of millions of cars allegedly caused by the air bag scandal. There was a successful out of court settlement similar claims, including a $1.6-billion class-action settlement with Toyota.[11]
    Another illustration is Re: General Motors LLC Ignition Switch Litigation, where, following General Motors announcement of its findings of the faulty ignition switch in 2014, thousands of claims were made in civil courts across the country against the car maker. This is one of the largest ongoing consumer protection cases whose completion will see developments in consumer protection.[12]
    Determination of the illustrations above will be guided by the recent land mark decisions that have shaped the arena of consumer protection in the world. Three of these landmark cases from progressive jurisdictions are analyzed below. Analysis of the following recent consumer protection cases will reveal this trend of coming up with consumer protection laws in endeavor to protect interests of consumers. Given that in Kenya there has been no landmark judicial pronouncement on consumer rights, the judgments from foreign jurisdictions will guide the shift of consumer concerns in the country.
    In his mail, Richard received an “Official Sweepstakes Notification” from the defendant written in such a manner that could lead the recipient to infer that it was from Time Inc. and Time Consumer Marketing Inc., and suggesting that the  reader had won a cash prize of US$833,337,. The mailing also contained a reply coupon and a return envelope on which the official rules of the sweepstakes appeared in small print.  The reply coupon also offered Richard the possibility of subscribing to Time magazine. Richard convinced that he was about to win replied to the notification in accordance with the instructions. In so doing, he also subscribed to Time magazine.  Richard began regularly receiving issues of the magazine a short time later, but the cheque he was expecting was a long time coming.  He contacted Time Inc. and Time Consumer Marketing Inc., which informed him that he would not be receiving a cheque, because the Document had not contained the winning entry for the draw and was merely an invitation to participate in a sweepstakes. 
    3.2 Procedural History                
    Richard filed a motion to institute proceedings in which he asked the Quebec Superior Court to declare him to be the winner of the cash prize mentioned in the Document and to order Time Inc. and Time Consumer Marketing Inc. to pay compensatory and punitive damages corresponding to the value of the grand prize.  The Superior Court entertained the action in part. 
    Quebec Superior Court held that the Document contravened Title II of the Consumer Protection Act (“C.P.A.”) on prohibited business practices and that the civil sanctions provided for in section 272 of the C.P.A. were accordingly available.  The judge set the value of the moral injuries suffered by Richard at $1,000 and fixed the quantum of punitive damages that were also awarded to him at $100,000.
    The Court of Appeal allowed the appeal of Time and Time Consumer Marketing Inc. and concluded that they had not violated the C.P.A.  First, Time Inc. and Time Consumers Marketing Inc. had not violated section 228 of the C.P.A. by failing to indicate clearly in the Document that Richard might not be the grand prize winner and that using the name of a fictitious person as the signer of the Document did not contravene section 238(c) of the C.P.A., since it did not have the potential to mislead consumers about the merchant’s identity. It also held that there were no false or misleading representations in the Document, as it would not mislead a consumer “with an average level of intelligence, scepticism and curiosity”.  The Court of Appeal set aside the award of compensatory and punitive damages.
    Richard appealed to the Supreme Court of Canada. The Supreme Court in allowing the appeal in part, held, among other things that:
            i.            The test is not what a consumer of average intelligence, skepticism and curiosity would understand from the commercial representation but rather what a credulous and inexperienced consumer would comprehend.
          ii.            Where a prohibited business practice has been established, there is no need to prove actual damages since an irrefutable presumption of prejudice exists.
        iii.            Punitive damages can be awarded under the Consumer Protection Act even where the circumstances do not justify compensatory damages.
    In reaching at it decision, the Supreme court had to establish an approach of finding liability on part of the defendant for contravention of Title II of the Consumer Protection Act(C.P.A.) The Court reasoned that the analytical approach, that is to say, what a consumer of average intelligence, sceptics and curiosity would understand, chosen by the Court of Appeal for establishing the general impression conveyed by the advertisement of Time Inc. and Time Consumer Marketing Inc. was inconsistent with the test adopted by the legislature. The Justices held that according section 218 of C.P.A., which guides the application of all the provisions of Title II concerning prohibited business practices, to determine whether a representation constitutes such a practice, it is necessary to consider the “general impression” given by the representation and, where appropriate, the “literal meaning” of the words used in it, more so, when the question in issue was misleading advertising.
    The court went ahead to state that:
    To be consistent with the legislature’s objective of protecting vulnerable persons from the dangers of certain advertising techniques, the general impression test must be applied from the perspective of the average consumer, who is credulous and inexperienced and takes no more than ordinary care to observe that which is staring him or her in the face upon first entering into contact with an entire advertisement.[13]
    A misleading advertisement is to be analysed without considering the personal attributes of the person who initiated the proceedings against the defendant. It set a two-step analysis which involves:
    “(1) describing the general impression that the representation is likely to convey to a credulous and inexperienced consumer; and (2) determining whether that general impression is true to reality.  If the answer at the second step is no, the merchant has engaged in a prohibited practice.”
    Regarding remedies for breach of consumer rights, the injured party, under section 272 of the Consumer Protection Act of Canada can claim a contractual remedy, compensatory damages and punitive damages, or just one of those remedies.  For the consumer to enjoy remedies under the section, the consumer does not need to establish fraud as the prohibited practice alone if proved constitute fraud on the consumer.
    In this case, Richard discharged his burden of proving a sufficient nexus between the prohibited practices engaged in by the respondents his subscription contract with them.  Richard subscribed to Time magazine after reading the documentation they had sent him, and the trial judge found that he would not have subscribed to the magazine had he not read the misleading documentation.  As a result, the Document is deemed to have had a fraudulent effect on Richard’s decision to subscribe to Time magazine.
    The case established that the proper test for attaching liability on part of the defendant for breach of consumer right. In addition, the case also established that the supplier of commodities will be liable for committing an act which amount to fraud on the consumer in the course of a consumer transaction.
    The 20th century saw a rise in consumerism coupled with increase in the variety of products available to consumers. The increase in supply of goods and services led to increase in competition putting some suppliers out of business. It also led to rise in consumer misfortunes regarding the quality of goods and services and their prices. To outdo each other in business the suppliers resorted to aggressive and misleading advertisement to the detriment of consumers. The available consumer protections regimes proofed inadequate hence the need to come up with a robust legal framework to safeguard the interests of consumers. This led to enactment of specific consumer protection legislations. But the laws need interpretations so that they can be appropriately applied in the business environment. Thus, the decision in Richard v Time Inc. is very essential in the shaping the Kenyan consumer transaction environment in light of the modern trends of consumerism.
    With the enactment of the Constitution of Kenya 2010, consumer protection was made a fundamental aspect of the Bill of Rights.[14] Article 46 guarantees consumer rights stating thus:
    (1) Consumers have the right—
    (a) to goods and services of reasonable quality;
    (b) to the information necessary for them to gain full benefit from goods and services;
    (c) to the protection of their health, safety, and economic interests; and
    (d) to compensation for loss or injury arising from defects in goods or services.
    (2) Parliament shall enact legislation to provide for consumer protection and for fair, honest and decent advertising.
    (3) This Article applies to goods and services offered by public entities or private persons.
    Article 22 of the Constitution entitles every person to in statute court proceeding claiming that a fundamental right in the Bill of rights has been violated or infringed or threatened.
    In 2012, Kenya enacted the Consumer Protection Act which has a principal objective promoting and advancing socio-economic welfare of the Kenyan consumers. Its key features include providing for prohibited trade practices, improved standards of consumer information and promotion of responsible consumer behavior besides providing for a comprehensive regulatory and enforcement framework regarding consumer transactions in the country.
    Through section 3(2) of the Consumer Protection Act the case of Richard v Time Inc. may guide the Kenyan courts in interpreting consumer protection laws. The section states that:
    (2) When interpreting or applying this Act, a person, court or the Advisory Committee may consider—
    (a) Appropriate foreign and international law; and
    (b) appropriate international conventions, declarations or protocols relating to consumer protection.
    TELUS and Siedel entered into a written cellular phone services contract in 2000.  The standard form contract included a clause referring disputes to private and confidential mediation and arbitration.  It further waived any right to commence or participate in a class action.  By statement of claim filed in the Supreme Court of British Columbia, Siedel asserted a variety of claims, including statutory causes of action under the Business Practices and Consumer Protection Act (BPCPA), alleging that TELUS falsely represented to her and other consumers how it calculates air time for billing purposes.  She sought remedial relief under sections 171 and 172 of the BPCPA in respect of what she contends are deceptive and unconscionable practices, as well as certification to act on her own behalf and as representative of a class of allegedly overcharged customers. Siedel made an application to have her claim certified as a class action, TELUS applied for a stay of all proceedings on the basis of the arbitration clause, pursuant to section 15 of the Commercial Arbitration Act
    The British Trial Court denied TELUS’s application for stay finding it was premature to determine whether the action should be stayed until the certification application had been decided. TELUS aggrieved by the decision of the trial court appealed to the Court of Appeal. The Court of Appeal held that Siedel was bound by the arbitration clause contained in the contract in respect of all claims.  It allowed the appeal and entered a stay of Siedel’s action in its entirety, holding that it is for the arbitrator to determine which claims are subject to arbitration and which should go before a court. Siedel aggrieved by the Court of Appeal’s decision appealed to the Supreme Court of Canada.
    The Supreme Court in a majority of 5-4 held that the right to pursue certain public interest remedies provided for under the BPCPA could not be waived by contract, while the right to recover damages under the statute was essentially a private right of action which could be waived and that since the class action waiver provision could not be severed from the arbitration clause as a whole it was too void.
    The Supreme Court through the averment of Justice Binnie stating for the majority held that the purpose of the BPCPA is consumer protection.  As such, its terms should be interpreted generously in favor of consumers.  Section 172 of the BPCPA contains a statutory remedy whereby a person other than a supplier may bring an action in the Supreme Court of British Columbia to enforce the statute’s consumer protection standards whether or not the person bringing the action has a special interest or is affected by the consumer transaction that gives rise to the action.  Such a plaintiff is properly characterized as a public interest plaintiff. 
    This reasoning stemmed from BPCPA[15] which provides that any agreement between parties that would waive or release “rights, benefits or protections” conferred by the BPCPA is void, together with section 172 which the court largely relied. Section 172[16] provides that a director or a person other than a supplier whether or not the person bringing the action has a special interest or any interest under this Act or is affected by a consumer transaction that gives rise to the action , may bring an action in Supreme Court for one or both of the following;
            i.            A declaration that an act or practice engaged in by a supplier in respect of a consumer transaction contravenes the Act or the regulations. 
          ii.            An interim or permanent injunction restraining a supplier from contravening this Act or regulations.
    The Court went on further to affirm that the choice to restrict or not restrict arbitration clauses in consumer contracts is a matter for the legislature.  Absent legislative intervention, the courts will generally give effect to the terms of a commercial contract freely entered into, including an arbitration clause.  Section 172 is clearly designed to encourage private enforcement in the public interest and the legislature understood that the policy objectives of this section would not be well served by a series of isolated low profile, private and confidential arbitrations.                    
    The court also stated that if there is any ambiguity in the TELUS clause, it must be resolved in favor of Siedel’s right of access to the court by the principles of contra proferentum
    In dissent justices Le Bel and Deschamps characterized the legal issue as the determination of the proper role and status of arbitration and stated that the majority decision was hostile to that role and status of arbitration. They held that the BPCPA does not foreclose by means of sufficiently explicit language, the use of arbitration as a means to resolve disputes. In their view, because arbitrators can provide the same remedies as the BPCPA contemplates and because arbitral awards would have an impact beyond the immediate parties, arbitration would preserve access to justice. 
    As discussed above, article 46 of the Constitution provides for consumer rights. In light of the foregoing outline of article 46, the application of this case, where Siedel was complaining of the overbilling and the nature of services provided by the telecommunication company, seems to violate the consumers’ right of gaining full benefit from the services offered plus her economic rights as aptly reflected under the Constitution. This decision cuts across supply of goods and services, whether electronically or digitally, and renders it an invaluable case in Kenya’s jurisprudence.
    Accordingly, this case has opened a wider scope of consumer protection and narrowed down any possibilities of violation of consumers right by manufactures, service providers or suppliers. The consumer in this digital era is more exposed to the hazards that would result in case if a defect arises. Moreover, by limiting the arbitral proceedings granted the claimants an unfettered right to invoke court’s jurisdiction as courts are better placed at interpreting consumer protection laws and their proceedings are public thus can scrutinized.
    The Kenya Consumer Protection Act is the main legislation that protects consumers in Kenya. It provides for several rights of a consumer as stipulated under Part II of the Act. Section 4 of the act provides that;
    1) A consumer may commence a proceeding on behalf of a class of persons or may become a member of such class of persons in a proceeding in respect of a dispute arising out of a consumer agreement despite any term or acknowledgment in the consumer agreement or other agreement that purports to prevent or has the effect of preventing the consumer from commencing or becoming a member of a class proceeding.
    (2) When a dispute that may result in a class proceeding arises, the consumer, the supplier and any other person involved in it may agree to resolve the dispute using any procedure that is available in law.
    (3) A settlement or decision that results from the procedure agreed to under subsection (2) shall be binding on the parties.
    This provision is to the effect that clause in a consumer agreement limiting class action to arbitration cannot bind a Kenyan consumer, but an agreement that is made after a dispute has arisen to refer a matter to arbitration. Thus, the case of Siedel can guide interpretation of this section given that it is a replica of section 172 of the BPCPA.
    Section 88 of Kenya Consumer Protection Act provides a limitation on arbitration. It provides that
    Any term or acknowledgment in a consumer agreement or a related agreement that requires or has the effect of requiring that disputes arising out of the consumer agreement be submitted to arbitration is invalid insofar as it prevents a consumer from exercising a right to commence an action in the High Court given under this Act.”
    This section is equivalent to section 3 of the BPCPA which provides that:
     “any agreement between parties that would waive or release “rights, benefits or protections” conferred by the BPCPA is void.”
    The decision can also guide Kenyan courts regarding limitation of arbitration in consumer disputes. Similarly, companies involved in consumer transactions can be guided accordingly when it comes to how they draft their consumer contracts. This will mitigate against unequal bargaining power between suppliers of commodities and consumers in Kenya.

    The claimant and her husband used condoms as a means of contraception as they no longer wished to have any children. Mr. Richardson used the condom manufactured by the defendants for sexual intercourse. When he withdrew, he found that the teat had parted from the body of the condom. As a result of the fracture, the claimant became pregnant. The teat was not recovered but the body of the condom was kept for expert examination. The claimant brought an action in the High Court, Queens Bench Division, for personal injuries for damages against LRC Products Ltd as a result of the failed condom under the Consumer Protection Act 1987 on two counts:
    1. That the fracture of the condom was caused by a weakening of the latex occurring before the condom left the factory.
    2. The fact of the fracture itself evidenced the existence of a defect for the purposes of the Act.
    The Court held that held that the mere existence of a fracture was, without more, not probate of a defect. That finding was heavily defendant on the evidence that condoms do, albeit rarely, regularly fail in use, “persons generally” do not expect condoms never to fail.
    On the issue of consumer expectations, the reasoning was that despite the fact that the natural expectation of a consumer would be that the condom would not fail, such expectations under section 3 are viewed in light of the circumstances of the product. These circumstances include: the manner in which and the purposes for which the product was being marketed, it’s get up, the use of any mark used in relation to the product and any instructions or warnings given for the product’s use. Since the defendant made no claim of 100% effectiveness, this should not be supposed by the consumer.
    When tackling the issue of defect, the fact of a fracture in itself did not point to a defect in the product for which the defendant would be liable under the CPA. The evidence showed an inexplicable failure.
    When determining the issue on whether the consumer has an obligation to mitigate, it was decided that the concept of mitigation required a claimant to show that damage suffered was damage that could not be reasonably avoided. The reasonableness takes its effect from the fact that the claimant had 72 hours in which she could take the morning after pill.
    Kennedy J, pointed out on the policy of the law to exclude recovery for the costs of upbringing of an uncovenanted healthy child. Cases on failed sterilization have been permitted in relation to the costs of pregnancy and childbirth itself. However no one questioned whether the case could be based on the CPA since its liability arises where a product is unsafe. There was no discussion of whether the product was in fact unsafe or just of poor quality. No evidence was further noted of an injury other than pregnancy. A claim based on lack of quality would have a better chance of success.
    The word ‘defective’ is mainly used to describe all the situations which give rise to receive complaints from the buyer in relation to a product.[17] In Kenya, the Constitution under Article 46 provides for protection of consumer rights. The case of Richardson is very vital in guiding the Kenyan courts in reaching a conclusion as to whether a right under article 46 has been violated. applies to this case by providing that consumers have the right. The case is also invaluable in guiding in the definition of a defective good under section 5 of the Consumer Protection Act.
    The Act also provides that if a supplier is required to disclose information under the Act, the disclosure shall be clear, comprehensible and in accordance with the standards set under the Kenya Standards Act. The case of Richardson provides a good example of this because the company manufacturing the condoms gave clear information about its effectiveness.
    Although consumer protection law is still developing it has made major breakthrough in regards to the promulgation of the Constitution of Kenya 2010 and the enactment of the Consumer Protection Act 2012. The Constitution marks a departure from the Repealed Constitution on the aspect of consumer protection. Consumer rights are recognized under the Bill of Rights in the new constitution,[18]a concept that remained alien to the Repealed Constitution.[19] The Constitution confers a positive duty to the Parliament to enact legislation to provide for Consumer Protection.[20] It’s upon this mandate that the parliament passed the Consumer Protection Act.
    It’s also important to take cognizance of the fact that the general rules of international law on consumer protection form part of law of Kenya lieu of Article 2(5)[21] of the Constitution of Kenya 2010, and may guide the Kenyan courts in deciding consumer protection cases in accordance with section 3 of the Consumer Protection Act. An example of such instruments is the UN Guidelines on Consumer Protection.
    However, it remains to be seen how the courts will interpret the consumer protections laws. The cases analyzed above will be invaluable in guiding the Kenyan courts in developing the consumer protection regime in Kenya.
    I acknowledge the following for their contribution.
    1.                  Barasa Lorraine Naswa                    
    2.                  Kombe Larry Matawi            
    3.                  Yvonne Mary Mungai                      
    4.                  William Mbugua       
    5.                  Musau Mutanda Moses        
    6.                  Sharon Chemutai Bii
    7.                  Odhiambo James                   
    8.                  Peace Mwende Mavindu      
    9.                  Jamila Chemtai Yesho          
    10.              Onani Kevin Moses              
    11.              Rinah Nechesa Zahra
    12.              Winfred Odali           
    13.              Gee Wanjiru Mwangi
    14.              Sheila Ngithi Mbogo


           REFERENCES
    1.      Brobeck, Stephen, and Robert N. Mayer, eds. Watchdogs and Whistleblowers: A Reference Guide to Consumer Activism: A Reference Guide to Consumer Activism. ABC-CLIO, 2015.
    2.      Business Practices and Consumer Protection Act, British Columbia
    3.      Constitution of Kenya, 2010
    4.      Consumer Protection Act No 46 2012
    5.      D Asher &R Sengupta, State of the Kenyan Consumer (2012). 
    6.      Food Drugs and Chemical Substances Act, Chapter 254 Laws of Kenya
    7.      Hogg, Margaret K., Geraint Howells, and David Milman. "Consumers in the Knowledge-Based Economy (KBE): What creates and/or constitutes consumer vulnerability in the KBE?." Journal of Consumer Policy 30.2 (2007): 151-158.
    8.      Furmston, Michael. Principles of Commercial Law 2/e. Routledge, 2001.Sale of Goods Cap 31
    9.      Mpaka, Christine. Consumer protection. Oxford University Press, 1992.
    10.  Weights and Measures Act Cap 513
    11.  Oughton, David W., John P. Lowry, and Robert M. Merkin. Limitation of Actions. Informa Law, Garner, Bryan A. "Black's law dictionary." (2004): 1-1810. 8th Edition


    [1]Consumer Protection Act, No. 46 of 2012
    [2]Black’s law dictionary 8thedn
    [3] Ibid 2ndedn
    [4] Article 46 (1) (b); The constitution of Kenya 2010
    [5]Mpaka Christine; Consumer Protection
    [6]Consumerism As A Determinant Of Multinational Product Consumption In Kenya <http://business.uonbi.ac.ke/node/9514>
    [7] Donoghue v Stevenson (1932) AC 562 House of Lords
    [8] No. 46 of 2012
    [9] 21 Dec 2000
    [10]bmlr185m
    [13] Page 6 of the Judgment, official English Translation.
    [14] Const. of Kenya, 2010, Chapter four.
    [15] Section 3
    [16]bpcpa
    [17] Principles of Commercial Law Professor Michael Furmston 2nd Edition 76
    [18]Article 46; Constitution of Kenya 2010
    [19]D Asher &R Sengupta, State of the Kenyan Consumer 2012 (2012). 
    [20] Article 46(2); Constitution of Kenya 2010
    [21]The general rules of international law shall form part of law of Kenya